AR|T DIRECTOR ・ PRODUCER ・ MEDIA STYLIST
"An inquisitive mind
blended with curiosity and imagination
will take you to the creative paradise."
- Layra Harmony -
Layra Harmony is an internationally published Creative Director and Fashion Stylist based in London. Her work is featured in various glossy magazines including Marie Claire, L'Officiel, Hollywood as well as in commercial publications. Layra has well established partnerships with elite model management agencies and high end designer brands such as Dolce & Gabbana, Burberry, Paul Smith, Hugo Boss and more.
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Layra assembles outstanding photo shoot production crews from her wide network of highly skillful artists: photographers, make up artists, hair stylists, dancers, musicians and assistants. She organised and art directed crews of 10 to 20 members, orchestrating the productions.
As a Senior Lecturer for Art Direction in London College Of Style, Layra enjoyed passing on her experience in a unique interactive style to a new generation of talents
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Layra appeared as a guest judge for the Best Dressed Lady competition in Dubai International Arabian Horse Race and as a panel judge in Tel Aviv - Riga Festival. In addition, as a brand consultant she sourced British designer brands for the Fit For Fashion reality show. Layra also styled celebrities for front covers and editorial features as well as produced and art directed the photo shoots.
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Charisma, artistic flair, dedication and strong organisational skills drive Layra to produce high quality creative work.
"It's the passion about your dreams makes the dreams come true"
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- Layra Harmony -
My Story
I am originally from picturesque mountainous Northern Caucasus, one of the most ethnically diverse regions in the world. Since early childhood I enjoyed various artistic and creative activities. I started dancing classic ballet at the age of 4 and moved into folklor dancing later on, becoming a dance artist of the renowned dance company Lezginka and performing on big stages nationally & worldwide.
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My background is in Sports & Medical Sciences. After my first degree in Sports Sciences, I started working as a health & fitness professional as well as a nutrition consultant. Following this degree, I went to study MSc. in Medical Sciences in Sackler School of Medicine where I conducted my scientific research on impact of physical activity on Atherosclerosis. In parallel to my, I was working as a clinical exercise physiologist in a cardiac rehabilitation institute of Sourasky Medical Centre in Ikhilov Hospital, Tel Aviv. This is when national TV Channel 9 invited me as a guest speaker to their 'Good Morning' TV show to talk about the impact of physical activity on our hormones of happiness serotonin & endorphin.
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I moved to the UK for work in 2007. In 2010, I had a random opportunity to participate in a fashion editorial photo shoot for a US glossy magazine. It was my first ever experience in the industry. This photo shoot became my inspiration for a new hobby which naturally developed into a career. A year later, in April 2011 I applied for a brand new BA degree 'Creative Direction For Fashion'in London in University Of The Arts. During the interview I was told I am overqualified and much ahead of the other applicants in terms of my portfolio and experience. So my final decision was not to proceed with the degree and continue progressing my way, along with my then full time position. It was March 2012 when I produced my first fashion editorial which also was my first ever published work. Being self taught, I learnt the profession on the go, expanding my experience from fashion styling to art direction and full photo shoot production. In 2016 I joined London College of Style as a Senior Lecturer on Art Direction For Fashion. The rest is history...
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